Logo Redesign Before (left) and After (right)
Amethyst Bee Cakery Rebrand
Amethyst Bee Cakery (ABC) was a locally owned and run bakery specializing in custom-made desserts. Their friendly and charismatic personality wasn’t clearly portrayed in their branding. To revitalize this brand, the color palette was reworked to be brighter along with some touchpoints. A gem-like pattern travels throughout the designs to represent the many facets of a gemstone. This also represents how ABC reflects and gives back to the communities they serve.