Outdoor Billboard
Interactive Guerilla Ad
Promotional Character pins
Digital Billboard
Pusheen Ad Campaign
Pusheen is a merchandising brand that produces a variety of fun and cute cat-themed products ranging from apparel, books, plushies, and even cat toys. Most if not all of their outreach is done online. This ad campaign aims to develop the brand-customer experience by introducing the playful nature of this brand from a more interactive and physical setting.